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Requirements: UpContent account and Hootsuite account

UpContent is a content discovery tool that helps you take immediate action on content you care about­­ not just monitoring brand mentions, but driving new, more meaningful conversations. UpContent’s unique algorithm helps you find the content that matters, not just what’s viral, by the influencers that actually know your industry best. No more passive content curation that gets lost in the noise.

About UpContent

UpContent is the first active content discovery technology that allows for immediate action by crawling the entire web for news and blog articles that will best resonate with a marketer’s target audience. Developed in Pittsburgh, PA, UpContent was born from a problem faced by the company’s content marketing managed service team in their efforts to effectively grow and engage with the target audiences of their nearly 100 middle­-market and enterprise customers.

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Please visit the resources page for support with the UpContent app.

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