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IBM Silverpop Engage


Requirements: Hootsuite Enterprise and Silverpop Universal Behaviors 

Silverpop, an IBM Company, is a cloud-based digital marketing provider that offers email marketing, lead management and mobile engagement solutions. The Silverpop  app for Hootsuite allows marketers and social media managers the tools to leverage the social behaviors of leads that interact with their brand through social networks such as Facebook and Twitter in digital marketing campaigns.

About Silverpop

Silverpop, an IBM company, is a digital marketing software company focused on helping marketers transform the customer experience—increasing engagement and driving revenue. Silverpop makes this possible by using customer data and each individual’s behaviors to inform and drive every interaction in real time. Silverpop uniquely enables marketers to automate these highly-personalized interactions at scale.Silverpop’s top-ranked email marketing and marketing automation tools serve the needs of B2C and B2B marketers from a wide range of industries. Silverpop is trusted by more than 5,000 brands around the globe. For more information visit

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Please visit the resources page for support with the IBM Silverpop Engage app.

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