Leveraging research backed machine learning, Macromeasures app for Hootsuite transforms the vast universe of public social data into deep profiles on the demographics and psychographics of a brand's audience and customer base. Macromeasures app helps marketers understand who their consumers are, how to effectively create messaging for them, and measure ROI more effectively than ever before.
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Macromeasures empowers marketers to deeply understanding their audience and customers. With our tools, brands can build more effective strategies, connect advanced social insights to their customer data and measure their ROI with Nielsen style reporting. Built on research backed technology, Macromeasures leverages advanced machine learning and NLP to deliver the next generation of social analytics.
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