Hootsuite Apps
PMG
Created by Third Party Services
FREE
About this app
The PMG data add-on enhances Talkwalker by enabling users to monitor media coverage across newspapers and other outlets. It provides tools for analyzing sentiment and identifying trends in media coverage, which helps users pinpoint public relations opportunities and risks. Furthermore, the add-on allows for benchmarking against competitors and aids in shaping corporate communication strategies, ensuring that users can effectively manage their media presence and respond to industry dynamics.
About the developer
Resellers/Solution Source Providers
Resources
Key features
  • Monitor coverage in newspapers and media outlets
  • Analyze sentiment and trends in media coverage
  • Identify PR opportunities and risks
  • Benchmark against competitors
  • Inform corporate communication strategies
Availability
Free, Professional, Team, Business, Enterprise